Abstract: Insofar the interactions developed between social, technical and natural agents have been now significantly modified by the new information and communication technologies (ICT), we can speak of a new social dynamic arisen therefrom. Moreover, the central role that information takes in social life has lead us to talk about the dawn of the information age. If we take this seriously, a consequent ethical thinking should start unravelling the tangled skein through rephrasing what information really is and how it can be understood throughout reality. Otherwise, how could we think our proper behaviour embedded in the complex realm of informational interactions of all kind? In any case, is it feasible puzzling out most appropriate behaviours from the outset –as a sort of optimized code? Or rather, are there fundamental constraints setting the optimum completely out of reach and our whole (cultural) history just the path of the exploration? The globalisation process, eveloped in strong connection to the deployment of information technologies in very unequal benefit to different groups of the global human system, settles a situation in which the management of the global system complexity is significantly apart from emocratic handling, despite the broad usage of democratic facades. Indeed participatory process –concerning relevant decision-making issues– are hard to be found behind these facades. Addressing the issue of inequality at the global scale is in our view a fundamental question of today’s information ethics for which an approach based on electronic-Subsidiarity is proposed.
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